TURNING PROGRESSIVE VISION INTO WINNING STRATEGY

Reimagining Politics Through People, Purpose & Progress

A progressive, black woman-owned political & advocacy consulting movement founded by strategist Errin Gay.

Unique Strategies Consulting is a Texas-based firm specializing in political and advocacy strategy. We help campaigns, candidates, and organizations connect authentically with the communities they serve through targeted messaging, youth engagement, grassroots organizing, and volunteer mobilization.

Our approach blends clarity, structure, and people-centered leadership to turn progressive values into action. Whether shaping a candidate’s message or strengthening a coalition of grassroots volunteers, Unique Strategies Consulting equips teams with the tools, systems, and strategies to build momentum, expand impact, and win with purpose.

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Services


Advocacy

We partner with organizations and coalitions to turn policy goals into community-centered action. By aligning messaging, mobilization, and mission, we help bridge the gap between policy and people’s daily lives


Targeted Messaging

We craft data-informed narratives that resonate with disenfranchised Democrats and low-propensity independents. Our messaging strategies meet voters where they are—bridging values, identity, and action to drive meaningful connection and turnout.


Grassroots Initiatives

We design sustainable, community-driven programs that build long-term local engagement beyond election cycles. By empowering volunteers and amplifying local voices, we help movements grow from the ground up.


“Youth” Outreach

We create authentic pathways to engage young voters by focusing on shared values, current issues, and cultural connection—not just age or trends. Our approach builds trust and inspires new generations of civic leaders.


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“Change doesn’t start in the halls of power — it starts with the people who believe they can shape it.”

Get in Touch

You have the vision — we’ll bring the structure and strategy to make it happen. Get in touch to start building a winning plan for your campaign or advocacy initiative.

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CONTACT

Errin Gay, Founder:

Errin@uniquestrategies.net